Back in the stone age of marketing, it was vital to have a powerful headshot to use on your flyers, business cards, and ads. You remember business cards, right? Now, however, marketing has shifted to a more natural and comprehensive story-telling approach. And branding photography is a crucial piece of communicating with your ideal clients....
When I am photographing a product for a company, it is very important to understand what their brand message is. What do you want your product photography to say about that item? I bought some macarons from La Provence here in Portland to highlight what I’m talking about. I photographed those macarons in several different...
In my latest foray into product photography I decided to conquer bottles, which can be difficult to photograph because of their reflective surface. So I used one of my favorite condiments ever… Cholula. For the first image I set up three light… two in strip boxes on either side and an octobox overhead to light...
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Nice Blog…!! Branding is really important for business, Branding through product photography develops the uniqueness of your product or service.